Whether you talk of fresh foods, dry groceries, machine parts, furniture or hardware, every product needs to be well packaged. The particular packaging ideal into a product is dependent upon numerous factors including cost of the item, perceived value, size, fragility, shelf-life etc. Thus, there are a number of materials that can be used to package a product or service like paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
The most apparent reason to package a product carefully, is to protect it although it moves through the factory floor towards the retail shops and after that on the customer’s house. However, this may not be the only real reason to target Fruit packaging. Packaging plays a crucial role in a customer’s decision making process. Just how a product is packaged will be the first interaction many customers have using the product and therefore this plays a vital role in creating a first impression. A well packaged product speaks of awareness of detail and helps build trust inside a brand.
Packaging can also be important coming from a marketing perspective. Simply because whilst the merchandise itself may offer limited space for branding, a carton or sleeve allows a much larger space for branding thus making the manufacturer name more visible. In terms of wholesale packaging, cartons are often left plain. However, it is still easy to brand the cartons by making use of printed carton tape.
The wrong packaging can put a customer off of the product. Step one to packing an item would be to select the right material. There are lots of factors that must be considered when choosing packaging materials. Some examples are:
Form of Product- While dry groceries have to be packed in such a manner to be able to be visible to customers and yet protected against natural elements; product visibility does not matter when packing hardware items or machine parts. Several other product characteristics to bear in mind are sensitivity to light and moisture, life expectancy and reaction to many other materials.
Value of the merchandise- The expense of Corrugated packaging ought to be in direct relation to the expense of the product and ought to not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine has to be packed in boxes with cushion packaging.
The way the products should be shipped- To some certain extent wholesale packaging also plays a part in determining the correct material for retail packaging. For instance, if the products will likely be packed within a larger carton, puncture resistance is just not a higher priority. However, if the products will probably be stacked on a pallet, this can be a ingredient that will have to be considered.
Paper may be the cheapest and most ecofriendly strategy to package an item. Paper is often used such as boxes to package low priced items for example stationery or in the form of paper bags for junk food as well as other consumables.
Polythene bags are the most preferred form of packaging for products such as dry groceries and liquids. The reason being it is actually transparent thus allowing the customer to find out the p1zza being purchased and protects the food items from natural elements.
Rigid plastic enables you to Print packaging both consumables and non-consumables. This can be a chosen packaging material when the product has to be visible to the consumer nevertheless shielded from shocks and being accidentally dropped etc.
In relation to large products including furniture, it is not necessarily easy to fit the piece in a carton. Hence, such merchandise is usually covered with corrugate sheets to shield them against bumping into other things or being dropped accidentally.